We specialize in serving a wide range of organizations, including:

Consumer Product Companies

We work with businesses in a variety of consumer-focused industries to drive growth, improve profitability, and optimize market strategies.

Sales, Marketing, and E-commerce Organizations

From strategic sales planning to marketing and digital commerce, we help businesses excel across all customer platforms.

Private Equity, Publicly Traded, and Private Companies

Our clients span various ownership structures, from private equity-backed firms to large publicly traded corporations and privately held businesses.

Industry Focus

We have deep expertise in a wide range of product sectors, including:

  • Personal Care & Beauty
  • Health & Wellness
  • Power Devises, Hardware

Retail & Channel Experience

We work with leading retailers and e-commerce platforms, including:

  • Amazon & E-commerce
  • Mass Merchants (e.g., Walmart, Target)
  • Club Stores (e.g., Costco)
  • Drug Stores (e.g., Walgreens, CVS)
  • Home Centers (e.g., Home Depot, Lowe’s)
Male arm show OK or confirm during conference in office

I had the privilege of working closely with Joe Cerniglia during my tenure at Waterpik, where Joe served as Vice President of Sales. Joe is an exceptional leader who played a pivotal role in driving our sales organization to record-breaking success. His strategic vision, deep understanding of the market, and ability to inspire and develop high-performing teams were instrumental in our growth.

Joe is not only a results-driven sales executive but also an outstanding people leader. He builds strong relationships with both his team and customers, fostering a culture of trust, accountability, and collaboration. His ability to navigate complex negotiations, develop key partnerships, and drive revenue growth was a major asset to our company.

Beyond his impressive sales acumen, Joe is a person of integrity and character. He leads with authenticity, motivates those around him, and brings a positive, solutions-oriented approach to every challenge.

Todd Boerema

President, Pattern, Inc

To deliver exceptional value through customized solutions that drive sales growth, improve profitability, and ensure strong market alignment for consumer products companies.

Core Values

Integrity

Upholding the highest ethical standards in all we do.

Character

Demonstrating honesty, transparency, and responsibility in our relationships.

Service Excellence

Committed to serving organizations and individuals with unwavering dedication, always putting their needs first