We Offer a Comprehensive
Range of Services
Designed to drive sustainable growth and optimize business performance. Our key services include:
Sales & Marketing Strategy
By leveraging our tailored sales strategy, we help organizations create and align their sales and marketing efforts to drive growth.
E-commerce & Pure Play Optimization
Our team specializes in e-commerce strategies, focusing on Pure Play platforms (e.g., Amazon) to maximize online sales and improve digital presence.
Channel Management & Alignment
We ensure seamless alignment between sales, marketing, and channel strategies to drive consistent brand messaging, streamline operations, and improve performance across all retail channels.
Revenue Growth Management
We develop and execute strategies that focus on driving top-line growth while improving profitability, leveraging both traditional retail and digital channels.
Testimonial
“Joe Cerniglia understands the future of omni-channel sales strategy because he has been riding the wave of this shift, and thriving for years. I have had the privilege of collaborating with Joe during his tenure as VP of Sales at Waterpik. Joe’s ability to think holistically about a company’s go-to-market strategy is unique. His deep understanding of blending digital and brick-and-mortar approaches ensures a truly balanced, omni-channel growth plan. Joe brings a thoughtful, relational approach to every partnership, earning the role of trusted advisor. With his proven sales leadership and industry respect, Joe is sure to help companies navigate and thrive in the competitive consumer packaged goods landscape.”
Dan Mack
Founder, Managing Director of Mack Elevation
Case Studies
Channel Strategy Development
Developed a comprehensive channel strategy for both Pure Play and Brick & Mortar, driving a $120 million revenue increase and stabilizing market position. Collaborated closely with Marketing to create channel-specific products, and worked with Finance to enhance profit margins. Secured alignment from key retailers, successfully elevating the brand’s presence with both retailers and consumers.
New Product Line
Launch
Launched a new product line across Pure Play and Brick & Mortar channels, achieving 100% of the target distribution and delivering $50 million in sales in its first year. Success was driven by strong internal alignment between Marketing, Finance, and Operations. The execution was particularly effective within retailers, thanks to strategic brand positioning, clear product benefits, and competitive marketplace pricing.
Promotional Program Optimization
Optimized promotional programs for retailers, resulting in a $40 million increase in top-line sales and $10 million in profit for the organization. Provided retailers with a comprehensive promotional roadmap for successful consumer promotions during peak sales periods, while ensuring alignment with brand messaging.